COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam
Technogym
Technogym
Technogym
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Falkland Islands Government
£38,781 - £44,716 + 25% completion gratuity + relocation package
Stanley Leisure Centre, Falkland Islands
star job
Welsh Water
£36,061 - £41,222pa + bonus + pension + benefits package
Llanishen, Cardiff
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
Wheels for All
£25,000 - £27,000pa
Warrington, hybrid-working
Empowered Brands
£Competitive
Winchester, Hants.

COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam

Job opportunities
Wigan Council
£38,553 - £42,614pa
location: Wigan, Greater Manchester, United Kingdom
Welsh Water
£36,061 - £41,222pa + bonus + pension + benefits package
location: Llanishen, Cardiff, United Kingdom
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
more jobs

The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.

Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next.

“At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said, “They won’t just want a massage, they’ll want to learn about it.

“In anticipation of this, we created and launched our At Home With Six Senses portal – in just under a month – on 24 March. The aim of the platform is to offer proactive and pragmatic ways for people to care for themselves and the people they love.”

Six Senses launched the portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience during the coronavirus shutdown.

At Home with Six Senses’ content is structured around the brand’s key wellness pillars – Mindfulness, Eat, Sleep, Move, Live Naturally and Connect.

“The portal offers advice around our brand values – on how to reduce anxiety and loneliness for example,” explained Bjurstam, “As well as tips on everything from working at home to getting into good sleep routines.

“It’s been hugely successful in enabling us to communicate with our customers and they’re giving feedback daily on what they like and don’t like.”

Looking ahead, Bjurstam is positive about the future of wellness and wellness tourism, having seen encouraging signs of interest in recently reopened Six Senses resorts.

“Like all spa businesses, we’ve had to shut our properties – but there is light at the end of the tunnel. IHG, the owners of Six Senses, had 170 hotels closed in mid-March and almost all of those have now reopened. At Six Senses Quing Cheng Mountain in China, the restaurant had 70 walk-ins the first day the lockdown was lifted and it’s experiencing up to 100 per cent occupancy at the weekends.

“The ramp-up will be slow and limited to domestic travel this summer, but then the international side will pick up and there will be a huge opportunity for wellness tourism when it does.”

Bjurstam is a strong believer in the power of positivity and recently publicly highlighted a scientific study which proves that optimism is associated with lower levels of disease.

She’s urged people to harness optimism and mindfulness to maintain wellbeing during the pandemic, as, in her opinion, both are crucial to surviving lockdown and remaining healthy.

To read more in the latest issue of Spa Business, click here.

Sign up for FREE ezines & magazines
The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.
SAB,CPW,CAS,PHR
2020/THUMB345613_177877_420304.jpg

More News

1 - 15 of 43,737
10 Aug 2022
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions according to the new 2022 IHRSA Global Report. The recovery ... More
10 Aug 2022
The Horniman Museum in London, UK has agreed to return a collection of artefacts looted in the 19th Century from the Kingdom of Benin. The ... More
09 Aug 2022
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s ... More
09 Aug 2022
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation ... More
09 Aug 2022
Actress, singer and long-term wellness advocate, Dame Olivia Newton-John has died aged 73. Newton-John became a passionate champion of the wellness industry after first being ... More
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
Les Mills
Les Mills
05 Aug 2022
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating costs of its 25m swimming pool this summer. Leading a ... More
04 Aug 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More
03 Aug 2022
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster. The Dingo Racer spinning coaster, which was built by Reverchon Rides, ... More
02 Aug 2022
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s ... More
01 Aug 2022
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness scene. The 45- or 60-minute sessions will run across four ... More
01 Aug 2022
A £22m refurbishment of Altrincham Leisure Centre has been given the go ahead by Trafford Council. Sport England has supported its development under the council’s ... More
Fitness On Demand
Fitness On Demand
01 Aug 2022
Wake The Tiger - described as the world's first 'amazement park' - has opened its doors to the public in Bristol, UK. Blurring the lines ... More
29 Jul 2022
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the wellness market. The move represents ... More
29 Jul 2022
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles – while for women, the figure is just 36 per ... More
1 - 15 of 43,737
Technogym
Technogym