Cadbury World in Birmingham has teamed up with the Bournville Village Trust to unveil a new attraction in September.

The £200,000, fully-interactive exhibit – called The Bournville Experience – will illustrate how the chocolate company and nearby factory village of Bournville developed in accordance with the philanthropic Quaker principles of its founding father John Cadbury his and sons George and Richard Cadbury.

Visitors will be able to create an imaginary, computer-generated town based on the founder’s values, and design new packaging for Cadbury’s Flake and Milk Tray chocolate products.

It will also feature a virtual reality conversation between George Cadbury and the chief executive of Cadbury Schweppes, Todd Stitzer.

A display will showcase historical artefacts, including the original pestle and mortar used by founder John Cadbury to grind cocoa beans at his first shop in Bull Street, Birmingham, as well as a list of guidelines, called the Suggested Rules of Health, aimed at encouraging the village residents to maintain healthier lifestyles.

Alastair Flint, director of corporate services for the Trust, said: “The Bournville Experience is a great way to celebrate the unique development of Bournville and to understand how the ideas of George Cadbury a century ago were so far ahead of their time.

“Many of the principles of the original Bournville village are just as relevant in developing thriving communities today and for the future.”

George Cadbury established the Bournville Village Trust in 1900 to manage a 1,000-acre mixed community site comprising 8,000 homes for people working at and outwith the chocolate factory. Details: www.cadburyworld.co.uk