Cadbury World, the Bournville-based visitor attraction, has unveiled a new-look chocolate demonstration area following a £150,000 refurbishment, which began in January.

Screens have been removed to open up the area and let guests get even closer to liquid chocolate and even have a go at chocolate dipping.

The changes were in response to customer feedback, which called for the demonstration area to be more entertaining and interactive.

Colin Samways, sales and marketing manager for Cadbury World, said this was just one of many developments which have taken place at the centre since it opened.

“Anyone who visited as little as five years ago will now see an attraction which has changed almost entirely in that time,” he said.

Cadbury World has welcomed almost seven million guests in 14 years of operation.