Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in Arizona.

Described as a weeklong celebration of the beauty and wellness industries, the event will only be available to guests staying at the resort and will cover everything from beauty and haircare to aesthetics and pro-ageing skincare.

More than 25 brands will be showcased at the festival, where their teams will host panel discussions, provide demonstrations and offer bespoke services to attendees.

Industry specialists will also speak about the latest developments in the space and their approaches to success.

The starting lineup for the festival includes industry execs:

• Rachel Roy (fashion designer and founder of Ancient India).• Joanna Czech (celebrity esthetician and founder of Joanna Czech Skincare).

• Janet Gurwitch (founder and former CEO of Laura Mercier).• Sheena Zadeh-Daly (founder of make-up brand Kosas).

Meanwhile, brands in attendance will include The Outset (co-founded by Scarlett Johansson and Kate Foster), VENN Skincare, Biologique Recherche, Therabody and more.

"As a leader in the wellness, spa and beauty space, we’re excited to create this authentic moment for exceptional brands, industry leaders and our guests to come together in a fresh, new way," says Leena Jain, chief marketing officer of Canyon Ranch.

"We have invested more than 45 years of effort perfecting our spa and beauty business and, as such, we wanted to celebrate what we feel is the future of the industry."

Guests will also be invited to an exclusive gifting suite – hosted by the participating brands – where they will be able to create a gift bag valued at more than US$2,500 (€2,330, £1,993).

Similar programming will be rolled out across Canyon Ranch's other properties throughout 2024 including an Enchant experience at its Lenox, Massachusetts, location slated for 20-25 October.

"We’re anticipating Enchant will become an annual event at our locations where we can unveil new experiences and interact with beauty purveyors that match our brand ethos in a new and exciting way," says Deirdre Strunk, Canyon Ranch's senior vice president of spa and beauty.