CatchOn's newly released Health & Beauty: A Visual Merchandising Guidebook, looks at how such marketing can play a key role in spa retailing.

The company says that when many spas are designed, the last area given any consideration is the retail sector.

It adds that it is also quite likely that the staff responsible for maintaining it don't have a clue what 'visual merchandising' is all about and that many therapists will be resistant to the idea of selling as being in poor taste.

Addressing these - and other - points, the book provides owners, managers and consultants with practical information on how to convert a spa into a selling environment that promotes shopping but doesn't compromise its essential serene ambience.

Included are chapters on basic design elements and principles, retail layout, display fixtures, lighting, signage and working with themes, becoming retail-friendly and - of course - getting started.

leisure-kit keywords: Visual Merchandising