Change4Life, the campaign designed to encourage more people to adopt healthier habits and become more active, has been launched in Wales.

The initiative - launched by the Welsh Assembly Government on 10 March - will see advertising displayed across television, billboards, newspapers and public transport from this month. It is hoped that Change4Life/Newid am Oes will help lead towards a "lifestyle revolution" for families across Wales, with a detailed action plan being made available to parents who complete a questionnaire.

Heritage minister Alun Ffred Jones said: "Simple changes to our lifestyle can improve our health, help us to live longer and set a good example to our children. "We also want any organisations that deal with families to sign up and promote Change4Life so that families hear simple and consistent advice about healthy eating and physical activity."

Chief medical officer Dr Tony Jewell added: "Once a family has signed up for their unique plan they will be sent more information and advice on a regular basis to help them keep up this healthier lifestyle."