The Royal Agricultural Society of NSW (RAS) has appointed Peter King as its new chief executive.

Between 1984 and 1997, Mr King worked in a number of senior sales and marketing roles in the sporting goods industry at Puma Australia, both in Melbourne and Sydney. He then took up an appointment to run the Coleman business for this US multi-national company, in the Outdoor recreation market. Mr King was the CEO of Asia Pacific for nine years, with offices in four cities around the region.

“Mr King brings with him a wealth of knowledge and skill, and I’m very pleased to welcome him to the RAS,” said Rob Vickery, RAS president.

“He is very much looking forward to joining the RAS family. He plans to develop the Sydney Showground into a world class venue business, and make a genuine contribute to the ongoing success of Australia’s oldest event tradition, the Sydney Royal Easter Show.

“The strength of our agricultural charter is also on his agenda, along with the growth of the RAS membership base, which is the backbone of the organisation.”

King took up his new appointment on 19 November.