Steve Nelson takes up the role of managing director of Serco Leisure today (1 July 2026), following 18 years with the company where he has progressed through many roles, most recently director of leisure.

Serco Leisure operates more than 55 facilities in the UK, including the national sports centres at Lilleshall, Bisham Abbey, Stoke Mandeville Stadium – the birthplace of the Paralympic movement – and Alexander Stadium, a venue which will stage the European Athletics Championships in August this year.

Speaking on his Appointment, Nelson says: “It is a privilege to lead an organisation I know so well and care deeply about. I believe that my appointment also reflects our commitment to developing and supporting internal talent, creating opportunities for our People to grow, thrive and reach their full potential within Serco.

“Serco Leisure has achieved significant success in recent years, and I look forward to building on that momentum. I would also like to take this opportunity to thank Simon Lane for the support he has given me personally and also the wider leisure business over the past five years.

“My focus will be on continuing to deliver outstanding health and wellbeing services for our clients and communities, while driving sustainable growth and supporting our talented teams to achieve their full potential.”

Simon Bailey, managing director of Serco’s parent division says: “Steve’s appointment is a well-earned progression, reflecting both his depth of experience in the sector and his long- standing commitment to Serco. 

“Having progressed from managing leisure facilities into senior leadership roles, Steve brings a strong understanding of our Operations, our people, and the values that underpin our delivery of public services.”

Outgoing managing director, Simon Lane, has joined UK holiday park operator, Verdant Leisure as CEO.