Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
English Heritage
£30,190 - £32,636pa + matched pension + benefits
Home-based with countrywide travel
star job
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex
Everyone Active
27,635
Stowmarket

Chinese ambassador eyes British partnerships to boost nation’s sport sector

Job opportunities
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
location: Brentwood, Essex, United Kingdom
more jobs

The Chinese ambassador to the UK has called on the British sport sector to help the nation realise its ambitions of creating its own sports industry worth US$750bn (£580.2bn, €687.9bn) by 2025.

During a wide-ranging speech at the Telegraph’s Business of Sport Conference 2017, Liu Xiaoming said that while there was a government-backed imperative to boost China’s sporting offer, it couldn’t yet count itself as a “strong sporting nation”.

He highlighted “uneven development” and “inadequate administration capabilities” as barriers to its development, but stressed that the deficiencies presented opportunities for “world-leading” British companies to win business.

Sports management, facilities development and sports medicine were among the fields of expertise Liu said China required to reach its target.

According to the ambassador, the Chinese sports industry was worth US$225bn (£174.1bn, €206.4bn) in 2015, and is projected to double in value by 2020.

Britain, said Liu, was in a perfect place to capitalise on the Chinese sports industry “gold mine”, due to a close collaboration between the two nations on the Beijing 2008 and London 2012 Olympic Games, as well as what he called a “golden era of China-UK relations”.

In 2015, Chinese president Xi Jinping made a state visit to the UK, taking in a trip to Manchester City FC’s academy that revealed his interest in football and sport in general.

The Chinese football Super League has made headline around the globe over the past 18 months as a result of high-profile acquisitions of some of the world’s best-known footballers.

However, Liu said the government’s ramped up interest in sport extended far beyond elite competition, with the health and wellbeing of its residents a key driver in investment.

He told delegates that one third of China’s population took part in sport and physical activity – exceeding the average for developing countries. It was a trajectory the government wanted to see continue.

Liu also reiterated China’s “dream” to host and win the FIFA World Cup.

In a morning session dominated by China, Christopher Lee of sports architecture studio Populous revealed that the firm had opened offices in Beijing to capitalise on the growing sector.

As reported by Sports Management, the studio is working with global trade platform Alibaba to improve football infrastructure, specifically training grounds and complexes.

Sign up for FREE ezines, news alerts & magazines
Related news

Populous reveal what the future of eSports arenas looks like

27 Mar 2017
The popularity of eSports competitions – in which opposing players compete at video games played ...

Chinese Super League football club plans for training facility to rival world's best

27 Jan 2017
The ambitious mission of global sports architects Populous to turbocharge China’s footballing infrastructure has taken ...
The Chinese ambassador to the UK has called on the British sport sector to help the nation realise its ambitions of creating its own sports industry worth US$750bn (£580.2bn, €687.9bn) by 2025.
SAR
THUMB18979_739835.jpg

More News

1 - 15 of 69,638
25 Jun 2026
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three locations this year. Three EoS-exclusive class formats will be introduced, ... More
25 Jun 2026
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme. Different retreat ... More
24 Jun 2026
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan and launched a new mobile app that integrates wearable data ... More
24 Jun 2026
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who has transitioned to be executive chair.  Lewis joined the company ... More
23 Jun 2026
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural water of the dock, offers year-round open water swimming in ... More
23 Jun 2026
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, the UK, and Europe over the next five years. Founded ... More
23 Jun 2026
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-day Living with Cancer and Beyond retreat, which will be held ... More
23 Jun 2026
After some delays, work on Newcastle’s £28.9 million wellness centre at West Denton is underway and scheduled for completion in late 2027.  FaulknerBrowns Architects, which ... More
23 Jun 2026
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event ... More
22 Jun 2026
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat chronic pain, anxiety and burnout at the neurological source. Naya ... More
22 Jun 2026
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families. Families with young children ... More
22 Jun 2026
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than physiotherapy, according to a study carried out by the University ... More
22 Jun 2026
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa. The ... More
22 Jun 2026
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a possible successor, the fitness, health and wellness sector is evaluating ... More
22 Jun 2026
Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail and hospitality. The club combines high-end sports facilities with a ... More
1 - 15 of 69,638