Cineworld Group has signed a deal with Real D, the 3D technology company, to install 3D projection systems at 30 of its 72 digital auditoria.

Steve Wiener, chief executive of Cineworld, said: “This is a significant deal for us and one which will revolutionise the cinema experience for our moviegoers across the country. We could see as many as 100 Real D screens once our digital platform is in place.

“The impact of 3D on the film industry can be compared to the move from black to white to colour.”

Read D’s president, Joseph Peixoto, said: “This marks an important step in our international expansion. The rapid growth of 3D content mastered in digital format has led to a an exciting new experience for cinema viewers and we look forward to working with Cineworld to bring greater reach of 3D to the UK.”

The rollout will coincide with the release of Robert Zemeckis’s Beowulf movie on 16 November.