As summer comes into full swing, Clarity Commerce is urging museums, galleries and theme parks to implement ticketless payment options.

With the current recession in mind, some families may be put off the idea of a day out at a tourist attraction, but Clarity’s ticketless solution can let visitors pay only for the time they spend there rather than the full day price.

Customers would swipe their credit card as they arrive and then when they leave, with the time spent at the attraction converted into a price.

In addition to helping to increase footfall, operators could also save on overheads such as ticketing staff due to the self-service nature of the service.