The Coca-Cola Company (CCC) has confirmed the vault containing the drink's 125-year-old secret formula has gone on public display for the first time in Atlanta, Georgia, US.

A new permanent exhibition called The Vault of the Secret Formula has now opened at the World of Coca-Cola visitor attraction as part of the company's 125th anniversary.

Coca-Cola's formula has remained under wraps since being invented in 1886, with the new exhibition will give visitors the chance to learn about one of the most valuable trade secret.

CCC director of archives Phil Mooney said: "The move of the Coca-Cola secret formula is a historic moment for the company.

"The company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world."

Image: CCC chair and chief executive officer Muhtar Kent with the safety deposit box containing the 125-year-old secret formula for Coca-Cola