Skincare brand Comfort Zone has created its own hand sanitising gel – named Good Hope Gel – in the midst of the coronavirus pandemic.

The brand has produced and donated 100,000 bottles to its partners, customers and collaborators, as well as charities, in collaboration with the Solidarity Forum in Italy which serves municipal rest homes, the Red Cross, Yellow Cross, Intercral, Bethany Community, Public Assistance and associations helping immigrants.

Davide Bollati, Comfort Zone owner and president, said: “We realised that launching our own hygiene gel was crucial during this emergency and we wanted to do something for the wider community.”

Comfort Zone issued a statement saying: “A special thanks goes out to the research and development and production teams who made this possible in such a short amount of time and to all the colleagues who are bringing this to life from their homes while keeping us all connected.”

Comfort Zone is among a number of skincare brands to branch out into hand sanitiser following the virus – some to donate and some commercially.

LVMH, the parent company behind luxury brands such as Louis Vuitton, Moet and Hennessy, announced it will “use the production lines of its perfume and cosmetic brands to produce large quantities of hydroalcoholic gels.”

The company said: “These gels will be delivered free of charge to the French health authorities and LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities."

UK brand SBS Skincare also recently launched a hand sanitising gel. The brand reported it sold over 1,000 units within two hours of making the announcement and launching the product.