Drinks manufacturer, Bacardi-Martini has introduced a new wine-based spritzer product aimed at a slightly older female audience which enjoys drinking in a relaxed, social environment.

Coomira Coast is a combination of New World Chardonnay and sparkling water, with blackcurrant, blueberry and cranberry flavours. At 5 per cent alcohol by volume, it is available throughout the on-trade in single 275ml bottles, carrying purple, red and white labelling on a clear glass bottle.

Bacardi-Martini carried out extensive research into the drinking habits of women before putting Coomira Coast into production and there is a proposed £2.4m media spend centred around advertising, experiential and sampling activity.

Coomira Coast is now obtainable through major wholesalers and a wide range of POS material is available.