Boutique fitness operator Core Collective has become a gym partner of Soho House – the private members club with 10 locations in the UK and 17 abroad.

Signed this month, the deal will see Core Collective delivering exercise classes at Soho's White City House club in London.

Core will run three classes each weekday and another two at weekends.

The classes delivered will include Circuit, TRX and Sculpt/band.

Core Collective was founded by Jason De Savary in 2015 and the brand has three studios in London – at Knightsbridge, Kensington and St. John’s Wood.

"We’re working to drive the engagement and provide something dynamic for Soho House members," De Savary told HCM.

"Soho House is always looking to explore ways of enhancing the member experience."

De Savary also hinted that the partnership could lead to further collaborations, saying, "After the way 2020 has gone so far, I don’t feel comfortable trying to predict the future, but we’re always looking for ways to expand and develop what we do – and make working out the best part of peoples' day. We are open minded."

Founded by Nick Jones in 1995, with the opening of the first Soho House in London's Greek Street, Soho House Group currently operates the 27 private members clubs across the world, as well as a network of restaurants, spas, workspaces and cinemas.

Soho House White City was opened in 2018. You can read about it in HCM's sister magazine, CLADmag, here.