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Country Club Group prepares for relaunch
Privately-owned golf club operator The Country Club Group (CCG), is redeveloping its golf-only offering to incorporate health and fitness.
CCG, which has invested £16m in acquiring five golf clubs in the UK over the past five years, joined forces with former CEO of The Club Company Charlie Parker following a strategic review of the business in 2007. By redeveloping each site to include premium health and fitness, CCG aims to broaden the appeal of its clubs.
The first two sites to have undergone the transformation are the Cranleigh Golf & Country Club in Surrey and the Slinfold Golf & Country Club in West Sussex, at a total cost of £7m. Facilities at both clubs, set to open by July, will include a Matrix-equipped health club and gym, group exercise studios, tennis courts, an indoor pool, health spa and restaurant.
A similar redevelopment at Mill Ride Golf Club in Ascot, Berkshire, has a provisional opening date of mid-2010.
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