Nightclub operator Cream and Korean entertainment company Pearl Diver have teamed up to launch the Cream clubbing brand in Asia Pacific.

The first Cream club to be built outside the UK will be located in the Chinese capital Beijing and/or Seoul in South Korea.

Cream’s CEO James Barton said: “Having staged club events across Asia over the last 13 years we are excited about this partnership, which allows us to make an even bigger impression on the Asian market, which has a fantastic and ever-growing dance scene.”

The group hosts UK and worldwide tour events, such as the eight Creamfields festivals due to take place across the globe this year.

Launched in 1992, Cream comprises six separate entertainment and leisure-related companies aimed at the festival, music, event, bar and restaurant markets.