Crowne Plaza Hotels & Resorts has launched its first national television advertising campaign to showcase its new golf affinity programme.

The TV and online marketing promotion – called The Place to Meet – shows national golf commentator David Feherty hosting a conversation on golf-related topics between famous golf fanatics, such as rock star Alice Cooper and golfer Lee Trevino, in a Crowne Plaza conference room.

Kevin Kowalski, vice president of brand management, said: “By showcasing highly entertaining dialogue among some of golf’s most unique personalities in a Crowne Plaza setting, we’ll entertain our core target - who share a love of golf - and bring to life our meeting room experience in a bold, new way.”

Cooper added: “When I’m travelling to a pro-am golf tournament, I look for a hotel that feels as much like home as possible, so I can relax. Crowne Plaza meets that need, so collaborating with them on this campaign was a natural fit for me.”

The series of six 30-second spots – created by Fallon Minneapolis – also highlight the Sleep Advantage programme.

Crowne Plaza is also offering themed golf events and year-long promotions, specialty drinks such as the Gentleman’s Tee and the Birdie, as well as Putt for Points contests in which guests can accumulate Priority Club Rewards loyalty program points.

A global promotion will also run for a few months from June. Details: www.crowneplaza.com/golf