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Cruden sells to Smaaash in India

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£30,190 - £32,636pa + matched pension + benefits
location: Home-based with countrywide travel, United Kingdom
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Motion simulation company Cruden has sold its first simulator into India – a Hexathrill professional racing simulator for new sports entertainment centre Smaaash in Mumbai.

Cruden will be showcasing the Hexathrill, which uses full motion or ‘six degrees of freedom’ at IAAPA, as well as a single-seater, Formula-style simulator and three-seater Hexatech 3CTR.

“We’re offering the more realistic motor sports position of a single-seater, which is increasingly specified by attractions,” says Frank Kalff, commercial director.

“As a design and manufacture company of race simulators and simulator software for the automotive, motorsport and research markets, we deliver premium motion experiences that differ from other driving games.”

Cruden is also building AHA Holdings’ Smaaash a sports-centric, immersive and interactive entertainment centre offering active and passive entertainment, games, interactive sports and eating areas.

Guests can drive the Cruden simulator, play on a cricket simulator, enter into combat on an FPS simulator, play on numerous coin-operated machines and watch live sports.

A spokesperson for AHA Holdings says: “We chose Crunden’s full motion because it adds the entertainment component. Our positioning is aimed at youth and today’s youth is very aspirational about motor sport.”

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Company Details
Cruden BV
Cruden is the world’s leading designer and manufacturer of interactive, motion-based racing simulators.
Address
Fokkerweg 300, 1438 AN Oude Meer, The Netherlands
Telephone
+31 20 707 4646
Motion simulation company Cruden has sold its first simulator into India – a Hexathrill professional racing simulator for new sports entertainment centre Smaaash in Mumbai.
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