US-based fitness equipment supplier Cybex has partnered with Colarossi Consulting and Management and Fabiano Designs to launch a customisable fitness equipment range for the luxury hotel market.

Called Hotel CYBEX, the range has been designed to help improve traditional hotel fitness facilities.

According to international sales manager, John Young, the aim is to convert hotel gyms from "cost centres into amenities that drive revenue".

"Our own expertise, combined with key insights from two of the fitness industry's leading companies, allows us to redefine the approach to hospitality fitness," Young said.

"We're providing our partners with a program that increases fitness centre usage and becomes a key component for enhancing brand loyalty and generating repeat stays."