Make It Rain has been appointed by David Lloyd Leisure (DLL) to deliver pay-per-click (PPC) and search engine optimisation (SEO) services for its 10 European health clubs.

The campaign - in Ireland, the Netherlands, Spain and Belgium - follows the success of a marketing strategy led by Make It Rain on behalf of DLL at the operator's 78 UK-based facilities. It is hoped that Make It Rain will strengthen DLL's online presence across the continent and help it achieve an increase in membership sales growth by focussing on providing sales enquiries on a cost-per-enquiry basis.

DLL head of digital and marketing communications David Brosse said: "Our online performance in the UK has been completely transformed by adopting a geographic search strategy to drive traffic directly to the relevant club. "Making it really straightforward for customers to search, find and click-through to their local David Lloyd Club sounds simple, but it's made a world of difference."