US urban day spa brand Burke Williams has named Dana Buchman as its vice president of marketing and public relations. Buchman has spent the last 15 years driving marketing on behalf of global consumer brands including Apple, Disney, Barbie, and Activision.

“Dana’s passion for wellness and marketing is infectious. She’s an amazing storyteller and her strong creative vision has the power to create even deeper, more meaningful connections with our guests,” said Theresa Armour, co-founder, Burke Williams. “We’re thrilled to have such a talented individual leading our most important mission, to transform your day, backed by her authentic connection to our company’s values.”

Buchman’s career has spanned a variety of industries from consumer products to gaming, technology to athleisure fashion.

She began her career at a startup in Australia, providing corporate leadership training based on martial arts principles and The Art of War by Sun Tzu.

After making her way back to the US, she drove innovation with Barbie at Mattel across digital and physical products, concluding with Barbie’s 50th Anniversary.

Buchman then joined Activision and launched the DJ Hero, garnering numerous awards before she was recruited to Disney, where she led the creation of multiple new Disney Interactive products and brands.

She left Disney for Apple, where she spent four years helping reinvent the retail industry, merging digital and physical retail experiences and launching initiatives including digital signage and Today at Apple, the Cannes Grand Prix and Titanium Lion award-winning global retail workshop and event initiative.

Prior to joining Burke Williams, Buchman served as head of marketing at Lorna Jane, leading the US omni-channel campaign that empowers women.

Now, Buchman will focus her Marketing and PR leadership on elevating Burke Williams to new heights.

“It’s an honour and a privilege to join such an incredible brand that inspires all of us to prioritise wellness and self-care,” said Buchman. “Burke Williams has been a revolutionary leader in the wellness industry, transforming lives for over three decades. I look forward to telling their amazing stories, connecting authentically with their audiences, and innovating to build upon their success.”