Last month's World Travel Market saw the Danish Tourist Board launch a new campaign called the International Marketing of Oresund, IMO.

The scheme will see the tourist board, in partnership with SAS Scandinavian Airlines; Copenhagen; Roskilde; North Zealand, Skane and Bornholm, jointly representing the Oresund Region - Copenhagen, Zealand, Bornholm and the southern region of Sweden. The project has a budget of £9m.

It aims to increase 'bednights' in the region by 300,000 and will run until the end of 2004.

Separately, the Danish Tourist Board will be increasing its marketing in the UK with a budget increase from £995,000 in 2002 to £1.3m in 2003,. The current trend for short breaks has seen Britons being the third largest group of foreign visitors to Copenhagen.

The tourist board will also be spending £18m leading up to 2005, in promoting the celebration of famous Danish storyteller and poet, Hans Christian Andersen's 200th birthday.