The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

Adjaye's National Museum of African American History and Culture named design of the year

Not only is this a striking and already iconic structure at the heart of America's capital, but it's the realisation of an entire century of planning, rejection, political opposition and finally collaborative execution
– David Rowan, Beazley Design of the Year jury chair

The National Museum of African American History and Culture has been named the design of 2017 by London’s Design Museum, making it only the second building to receive the accolade.

The project, shortlisted after winning the architecture of the year category, was chosen ahead of a stair-climbing wheelchair, an ink manufactured from air pollution and a high-performance hijab by Nike.

Designed by Adjaye Associates, The Freelon Group, Davis Brody Bond and SmithGroupJJR, the 313,000sq ft (29,000sq m) museum is located on a five-acre site on Constitution Avenue, next to the Washington Monument in Washington DC.

The museum is a symbol for the African American contribution to the nation's history and identity, and features galleries, areas for public contemplation and theatre space.

The design concept was created by Sir David Adjaye, including the building’s striking three-tiered structure, which is covered in bronze plates to shade the glazed facades behind and patterned to reference the history of African American craftsmanship.

The Beazley Design of the Year jury praised the meaningful relationship struck between the building and its unique site, and its conceptual resonance with America's longstanding African heritage.

Jury chair David Rowan said: “The judges had the tough challenge of selecting a project that both epitomised exciting and impactful design, and also capturing the spirit of the year.

"This project did that beautifully: not only is this a striking and already iconic structure at the heart of America's capital, but it's the realisation of an entire century of planning, rejection, political opposition and finally collaborative execution.

“But the building, opened by Barack Obama in September 2016, is also a powerful reminder that design enables a diverse conversation and can challenge the dominant political discourse.

"We felt that, in the context of today's strident American debate on race and identity, David Adjaye's achievement represented optimism.”

Fashion designer Ozwald Boateng, a fellow juror, added: “It’s a project of beautiful design, massive cultural impact, and it delivers an emotional experience and has a scale deserving of this major award.

"You enter the building clouded in darkness and work your way through the displays and end bathed in light. This is a project that feels like a major turning point.”

Speaking to CLAD just prior to the museum’s opening, Adjaye described the project as “one of the defining projects” of his career to date.

“It is a specific story with a universal application,” he said. “It’s about African American history within the context of the American and global narrative. It’s an important story for everyone – and this has always been central to the design concept for the building.

“I could never remake this museum, or repeat it, because it’s so bound up in the particulars of its location, of its goals and of its place in history.”

The National Museum of African American History and Culture
Sir David Adjaye tells CLAD about the design concept

“It’s a building with many narratives – relating to the context, the history and the programme. It’s certainly a marriage of form with content. This narrative is articulated immediately by the silhouette – borrowing from the form of a Yoruba sculpture – while also resonating with the angle of the Washington Monument.

"Several other things absolutely came to mind in thinking through what this building should be and how it should work with the programme that we were given. How do you add to such a fantastic masterplan, one of the most significant masterplans in the world – this incredible monumental core to the capital city of the most powerful country in the world? How do you understand its intrinsic nature, which is the idea of the pastoral and the ordered landscape? How do you make an end to the ordered landscape and begin the pastoral, which is the National Mall proper, and then open onto the Washington Monument grounds?

“In a way, I always conceived of this building as a kind of turning point – a knuckle, a joint – which articulates the two things, neither one nor the other, but bridging between the two. This can be understood as a metaphor for the less tangible bridge between cultures – ensuring that the African American story becomes a universal story. So from the sensitivity of the masterplan to the cultural discourse, I wanted to ensure that the building ends the mall properly and begins the monument.

“Architecturally, this project continues the modernist discourse of Gordon Bunshaft’s Hirshhorn Museum and I. M. Pei’s East Building but, in its superstructure, the National Museum of African American History and Culture refers to a sculpture by the 20th century Yoruba sculptor Olowe of Ise.

“The crown-like form of the corona ascends in three stages, consisting of three inverted pyramids, giving a sense of uplift. It is a column capitol, it has a pyramid reference, and despite the passage of time, it represents the aesthetic world of the Africans brought to America as slaves.”

Previous winning designs of the year include the London 2012 Olympic Torch and the Barack Obama Hope poster. Zaha Hadid’s Heydar Aliev centre in Azerbaijan, honoured in 2014, is the only other building to receive the award since it launched a decade ago.

Adjaye is enjoying a period of success that has seen him knighted by the Queen, named one of the 100 most influential people of the year by TIME magazine and win a host of high-profile commissions.

His forthcoming projects include a Holocaust Memorial and Learning Centre by the Houses of Parliament in London, a spy museum in New York, a contemporary art museum in San Antonio, a library in Florida, a cultural complex in Latvia and Harlem's Studio Museum.

Sign up for FREE ezines, news alerts & magazines
Related news

National Museum of African American History and Culture sells out ticket allocation till March

24 Oct 2016
The recently opened Smithsonian National Museum of African American History and Culture has proved so ...

Long-awaited National Museum of African American History and Culture opens in Washington

21 Sep 2016
The long-awaited opening of the National Museum of African American History and Culture in Washington ...

Exclusive: David Adjaye tells CLAD about his design for the 'monumental' National Museum of African American History and Culture

03 Aug 2016
Architect David Adjaye has told CLAD that the National Museum of African American History and ...
The National Museum of African American History and Culture has been named the design of 2017 by London’s Design Museum, making it only the second building to receive the accolade.
CLD,VAT,HAM,ARC,DES,PHR
THUMB24740_86272.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
The Leisure Media Company Ltd
The Leisure Media Company Ltd