David Lloyd Leisure launches outdoor classes and reveals enhanced Battlebox concept
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
énergie fitness
Competitive
Warrington, UK
The National Museum of the Royal Navy
£22,350 - £23,950 (£21,718.24 - £23,273.01 pro rata)
Portsmouth, UK
SpaForce
IRO UK £2,500 per month TAX FREE
Bahrain Island
Link4Life
Band 5, £26,949 to £31,313 per annum
Your Trust Sites across Rochdale Borough
Surge Padel
Up to 20k basic + OTE
Harrogate, UK

David Lloyd Leisure launches outdoor classes and reveals enhanced Battlebox concept

Job opportunities
Hampshire County Council
£33,653 - £37,876
location: Calshot Activities Centre, Southampton, United Kingdom
Aston University
£20,130 to £22,417 per annum (pro-rata)
location: Aston University Main Campus, Birmingham, United Kingdom
SpaForce
IRO UK £2,500 per month TAX FREE
location: Bahrain Island
more jobs

David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.

The creative move comes as the operator reveals the first iteration of its new blended offer, which combines club-based classes and activities with virtual content delivered via its [email protected] service.

DLL has also signalled its position in relation to its virtual offering by making [email protected] subject to a free 14-day trial, indicating it intends to begin charging across the board for digital. The time-limited free offer is also set to work as a lead generator for memberships.

The programme of new outdoor class offerings take advantage of DLL's extensive outdoor spaces which are being deployed for a wide range of activities, such as outdoor group exercise, including Blaze and HIIT workouts, and outdoor cycle and mind-body classes such as yoga and Pilates in spa garden and poolside areas.

Individual pre-bookable workout zones are allocated, so members can exercise safely in their own space and classes will be limited to five members per session in England and nine in Ireland and Northern Ireland, while timetabling allows for deep cleaning between classes.

Outdoor cycling studios have been set up using DLL's Stages bikes. These are offering Stages Power, Rhythm and group cycling sessions in size-limited classes with bikes spaced at 2m apart or more.

Members are also being offered DLL's On-Demand Rhythm classes via their app as part of the cycling programme, as well as specialist Pilates and yoga sessions for cyclists.

The operator has used the lockdown to incubate upgrades to its outdoor workout concept, Battlebox, which is available at selected clubs. Battlebox combines full-body fitness training, high energy challenges, teamwork and fresh air, in 45- and 55-minute classes suitable for "participants of all abilities and levels of fitness".

The instructor-led classes come in four flavours, 'Athletic' for speed, strength, power, agility and general cardio fitness; 'Strong' for power and muscle-building; 'Warrior' for a full-body workout and 'Play' for a family workout suitable for families with children over eight-years-old.

DLL is going hardcore with the weather and says all outdoor activities will continue regardless of conditions (so long as they're safe): "We intend to run all classes regardless of the weather, with adaptations made to ensure members remain safe at all times," it says. “For example, cycling classes will take place beneath large 'jumbrellas', while yoga and Pilates classes will be made more dynamic to ensure members keep moving and stay warm."

Members are encouraged to bring suitable clothing "for whatever the weather throws at us."

Glenn Earlam, CEO of DLL told HCM: “Regardless of the lockdown we're excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our Clubs. We're confident members will love these new activities, and that they'll appeal to a very wide group of interests and abilities.

“Obviously the recent good weather makes it a great time to launch, but none of these new activities is weather dependent, and we plan to continue running them into the future."

In its Fitness Trends 2020 report, HCM tipped outdoor exercise as a major trend and Earlam confirmed its importance, saying, "More and more exercise is going outside and we firmly believe the ‘new normal’ in exercising will be all about embracing the ‘great outdoors’.

"Our priority is that we continue to provide high quality, fun and challenging health and fitness facilities and activities, both as we move back to a more full and normal way of life, and beyond, in order to help us maintain and improve both physical and mental wellbeing.”

DLL also reopened for tennis on 16 May and this option is still available to members with a racquets membership.

The operator has recently launched a virtual running club – called the 7am DL RunClub – and is encouraging members to log their run and share it on social media.

DLL is engaging members in the run-up to reopening, which the UK fitness sector hopes will be in early July if talks between Public Health England and ukactive prove fruitful.

Read our interview with DLL CEO, Glenn Earlam, on desktop here and mobile here.

Sign up for FREE ezines & magazines
David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.
PTS,HAF,FIT,IND,PHR
2020/THUMB345629_33504_532895.jpg

More News

1 - 15 of 43,378
26 Jul 2021
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take place from 7 - 10 April 2022, marking a return ... More
23 Jul 2021
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will have to prepare for permanent life with COVID-19 – but ... More
23 Jul 2021
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, having been delayed for a year due to the COVID-19 ... More
22 Jul 2021
Further research into the levels of positive COVID-19 cases among those to have visited fitness clubs and leisure facilities is currently being developed by EuropeActive. ... More
22 Jul 2021
Planning approval has been granted to what is set to become one of the first Passivhaus-certified leisure buildings in the world. The new Spelthorne Leisure ... More
21 Jul 2021
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web Player. Called Mind123, it will focus on wellness rather than ... More
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
21 Jul 2021
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering into a monthly hybrid event. With a different theme each ... More
20 Jul 2021
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from investors, with 18.75 million shares sold, priced at US$16 each, ... More
20 Jul 2021
A fitness club with a boxing studio, dance and performing arts studio and a four-court sports hall are just a few of the facilities included ... More
19 Jul 2021
A large health club plays a major role in tech giant Microsoft’s recently opened R&D campus in Israel, which was designed to "re-define office working". ... More
19 Jul 2021
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who was group CEO at Stockport Sports Trust/Life Leisure until October ... More
19 Jul 2021
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered into a financial partnership with Fortress Investment Group. The deal ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
16 Jul 2021
Vulnerable young people will be given opportunities to take part in sport and physical activity over the summer holidays by utilising school sports facilities that ... More
14 Jul 2021
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28 and 29 September 2021 – have confirmed that the two-day ... More
14 Jul 2021
A number of leading sports NGOs have joined with the International WELL Building Institute (IWBI) to launch a campaign calling for independently-assessed health and safety ... More
Spa Life UK
Spa Life UK
1 - 15 of 43,378
Miha Bodytec GmbH
Miha Bodytec GmbH