Vedere Ventures has announced today (4 March) that it is investing in new global fitness data platform fitNdata.

fitNdata will be launched by David Minton, founding director of The Leisure Database Company. It will combine real-time supply data with consumer fitness data to offer a series of services enabling solutions and insights for global clients.

Minton says little is currently known about the number of fitness properties worldwide and fitNdata will create a “new fitness data platform” to spot trends and answer questions that will inform business case planning.

Speaking exclusively to HCM, Minton said: "I'm personally delighted to be launching fitNdata, as it's the next big step in my life's work. To be able to raise the standard and change the reputation of fitness data globally is an exciting prospect, not to mention the value and insight it will bring, and the changes it will facilitate within our industry and fitness economy.

“I know Vedere Ventures will be able to help drive new revenue models resulting from the fitness data economy.”

Vedere Ventures is a mergers and acquisitions, advisory and boutique private equity firm focused on fitness and technology. The company is led by CEO, Bryan O'Rourke and has 14 partner companies operating businesses focused on fitness and tech.

O’Rourke said: "Big data will transform the fitness industry in the years to come. It feels great to help make a positive impact."

This investment marks Vedere Ventures sixth deal in the past four years, with a portfolio including companies such as Motosumo, EcoFit Networks, VertiMax, Fitness24Seven Thailand, and Textey, among others.

Partner in Vedere, Robert Dyer, said: “Our group understands the increasing value of insights that will come from big data. Our efforts support initiatives that will make a big difference for our industry."

fitNdata will be sharing more information at its global premiere during the IHRSA convention, to be held at the Omni Hotel on 19 March 2020, in San Diego.