The De Vere Group has struck a sales and marketing alliance with Colorado-based Destination Hotels & Resorts to leverage the brand in the North American market.

De Vere has been seeking opportunities to raise the profile of the brand globally, following the success of the Ryder Cup, held at the De Vere Belfy.

The partnership will be based on the cross-marketing of each other's properties through reciprocal distribution of materials, website links, shared trade show representation, public relations and exchanged customer links. The deal will allow each company to cost effectively increase its exposure overseas. Details: www.devereonline.co.uk