Deloitte report: European fitness sector 'growing rapidly'
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
Empowered Brands: énergie Fitness
Crawley, West Sussex
Aston University
Competitive Salary
Aston, Birmingham
Leisure Focus
£22,000 - £27,000pa + pension + benefits
Windsor or Maidenhead, Berkshire
University of Bath
£19,209 - £20,092 + 10% shift allowance + benefits

Deloitte report: European fitness sector 'growing rapidly'

Job opportunities
Coach Gyms
Self Employed
location: Leeds, Yorkshire, United Kingdom
more jobs

As reported in HCM earlier this month, the European health and fitness market continued to grow strongly in 2018, as the total number of health club members increased by 3.5 per cent to 62.2 million.

The figures come from the latest European Health and Fitness Market Report, which has now been published in full by Deloitte and EuropeActive.

The number of facilities on the old continent increased by 4.6 per cent to 61,984 during the year, resulting in total fitness club revenues reaching €27.2bn (US$30.5bn, £23.4bn) a 3.4 per cent increase on 2017.

Other topline findings include that consolidation continues in the sector, with merger and acquisition activity reaching a new high during 2018.

The report cites 24 major transactions in the operator market, resulting in the top 30 European fitness club operators now accounting for 15.4 million members – representing 24.8 per cent of all membership, an 11.2 per cent increase on the share they held in 2017.

In terms of market penetration, 7.8 per cent of the total population were health or fitness club members, with a penetration rate of 9.4 per cent for people aged 15 years and older.

The country with the highest penetration rate in 2018 was Sweden, with 21.6 per cent of the total population holding a fitness club membership.

Other countries with high fitness club penetration include Norway (21.4 per cent), Denmark (18.6 per cent), the Netherlands (17.1 per cent), Finland (17.0 per cent) and the UK (14.9 per cent).

With 1.95 million members, McFIT remained the largest European operator when ranked by size of membership, ahead of Basic-Fit (1.84 million), Pure Gym (1.01 million), The Gym Group (0.72 million), and clever fit (0.72 million).

Basic-Fit – which operates 630 clubs across the Benelux countries, Spain and France – reported the highest year-on-year membership growth in the market with 316,000.

“2018 was another year of continued growth for the sector," said Herman Rutgers, EuropeActive Board member and co-author of the report.

"It was interesting to see positive developments across all market segments; value, premium as well as some mid-market operators. Additionally, we saw more small and medium-sized facilities opening closer to where people live and work, making fitness even more accessible for all. We remain confident to reach the industry goal of 80 million members by 2025.”

The European Health & Fitness Market Report, which is published annually by EuropeActive in cooperation with Deloitte, analyses the European health and fitness industry.

Sign up for FREE ezines & magazines
The European health and fitness market continued to grow strongly in 2018, as the total number of health club members increased by 3.5 per cent to 62.2 million.

More News

1 - 15 of 43,662
25 May 2022
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More
23 May 2022
A new physical activity programme called Big Sister has been launched in the UK to help girls embrace activity during puberty and reduce the rising ... More
21 May 2022
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership collaboration (PPP). ... More
19 May 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term plans ... More
19 May 2022
Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
Fitness On Demand
Fitness On Demand
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
10 May 2022
Sport England and UK Active have signed a five-year partnership agreement which will see the two organisations tackle inequalities within the sport and physical activity ... More
10 May 2022
Planet Fitness is offering high-school students free access to any of its 2,200 locations in the US and Canada from 16 May to 31 August. ... More
1 - 15 of 43,662
Les Mills International
Les Mills International