Discovery+Destinations'>Discovery Destinations, a leader in real-world entertainment, has announced a new strategic partnership with UK-based immersive experience design firm Holovis.

Holovis will act as a technology partner for the company and will add new dimensions to its existing experiences through the implementation of multi-sensory and immersive effects, as well as create new immersive experiences to inspire, inform and entertain.

"Through our partnership with Holovis we are aiming to engage all five senses to deliver sensational experiences that have never been done before with our content," said Christine Wacker, VP of Location Based Entertainment at Discovery.

"The immersive environments will feature surround, seamless and all-encompassing visuals, spatial audio, SFX including gentle winds and mists, scents to complement the scenes and a fully themed menu, enabling guests to go on spectacular journeys around the world and enjoy authentic cuisine in these stunning environments."

Holovis will deliver scalable turnkey solutions that combine AV, intuitive interactivity and emerging technologies across Discovery's entire entertainment portfolio, which includes themed entertainment spaces, hotels, live shows, exhibits and cruise ships.

"We will also be looking at ways to extend and enhance the experience even further utilising our proprietary software suites such as HoloTrac," said Holovis' Heidi Pinchal.

"Guests are identified through a powerful attribute recognition engine. Their personalised adventures are driven through modules including gesture and object recognition. This allows frictionless and intuitive interaction with the space to enjoy nonlinear narratives and experiences.

"By putting them in control of their own adventure they can influence the virtual world around them for experiences that different every time depending on their interests, mood and how they choose to engage."