Dragons' Caribbean drive

Crown Sports' Dragons Health Clubs brand is celebrating its most successful summer recruitment campaign. The 'Wish you were here?' promotion was mailed out to Dragons' existing members in May, offering entry into a free prize draw for a Caribbean holiday for four on recommending one or more friends. The promotion generated more than 6,000 membership leads and the holiday was won by Simon Roberts of the Leamington Spa club. Marketing manager, Jim Mills, was delighted by the campaign's impact: We were overwhelmed by the response, which reinforces that Dragons' best ambassadors are its existing members. The promotional material motivated members at all 19 clubs and the opportunity to win a spectacular holiday was the perfect incentive.