Australia-based Entertainment Development Group (EDG) is set to open the first of a planned rollout of entertainment complexes featuring bowling, interactive games and a branded vodka bar.

Scheduled to open in October within Melbourne Central Shopping Centre’s new On3 entertainment level, the first 18,000sq ft, 850-capacity complex will feature a total of four bars, eight lounge areas, three live DJ booths, separate smoking lounges, private function rooms and karaoke.

The core elements of the development however will be the Kingpin Bowling Lounge, offering 10 lanes and a licensed bar; Barcode, the interactive games bar with live DJs and neon-lit pool tables; and the Van Gogh Bar, dedicated to the Van Gogh Vodka brand.

Guests will also be able to request music videos of their choice to be played by sending SMS text messages direct to the inhouse entertainment system.

EDG plans to follow this flagship launch with three further sites in Melbourne over the next 12 months and additional sites in Sydney and Brisbane within the next two years.

The company also revealed earlier this year that it has licensed the Barcode concept to the Modi Group of Industries (MGI) in India, for the opening of a site in New Delhi later this year and the potential rollout throughout the country.

EDG also owns and operates the M9 Laser Wars, Galactic Circus and Next Blue nightclub concepts in Australia. Details: www.edg.com.au