Eight Inc. have created a gym in Beijing for digital fitness startup Keep that integrates technology into the space to improve the workout experience and help optimise training performance.

As with many other gyms, Keepland allows users to browse and sign up for classes using a digital app, but its use of technology goes further.

On arrival, visitors sign in at a screen by scanning a QR code and collect a heart-rate monitor.

The facility is split into distinct Workout and Community zones, with the former atmospherically lit with LEDs to provide a motivational workout training environment and the latter a more relaxed communal area.

Modular wall panels, fixtures and furniture make it possible to adapt the environment to suit different individuals.

Individuals can follow training instructions on screens around the Workout area, with performance tracked and relayed on to screens, as well as later on to screens in the Community zone where friends can discuss it over a refreshment.

It's also possible for gym users to connect and follow each other’s performances on the app, further promoting encouragement and motivational competition within the community.

Workshops and meet-ups held in the Community zone help to further strengthen the community offline.

"Keepland perfectly complements the digital app that has made Keep so successful, making for a complete fitness experience with a strong social aspect," said Alan Lin, Eight Inc.'s managing director for China. "In bringing together data, technology, content, brand and the physical environment, it offers Keep’s community of like-minded individuals a seamless way to take their passion to the next level."