Elevate, the UK’s largest trade show for the physical activity, fitness and leisure sectors, has announced the 2026 event will take place on 17-18 June at Excel, London.

This will be the 10th anniversary of the show and aims to build on the momentum of this year’s record-breaking event, which attracted more than 6,500 attendees, 200 leading brands and 200 world-class speakers.

There will be the four flagship Elevate theatres – Debate, Generate, Accelerate and Collaborate – alongside partner-led content that brings together experts from across the sector. In celebration of its 10th birthday, there will be special features including dedicated legacy sessions that reflect on the progress made in the sector and looking ahead to the future.

Event director, Lucy Findlay-Beale, who is also taking Elevate to India in 2026, says: “Over the past decade, we’ve seen the physical activity, health and wellbeing sector evolve and innovate in extraordinary ways. Elevate 2026 will be a chance to celebrate that progress, showcase the latest thinking and solutions and look ahead with excitement to what the next 10 years will bring for our industry.”

More than 60 per cent of the exhibitor floor space has already been reserved. The show is free to attend.

HCM is a founding partner, along with Active IQ, CIMSPA, EGYM, Myzone, Jordan, InBody, Origin, RLSS, Gantner, JPL, The Hygiene Company, Xplor and the STA.