Eric Levine believes that there are many similarities between a spa business and a fitness club. Now running his second major chain of fitness clubs in Asia, Eric will impart many of the lessons he has learned in more than 25 years in the business, and will suggest some of the disciplines he believes the spa industry can learn.

Eric Levine, founder, chairman and chief executive officer of California WOW Xperience is considered the pioneer of the fitness industry in Asia.

Eric opened up his first branch in Hong Kong nine years ago and since then the company has grown to Singapore, Taiwan, Korea, Thailand and Malaysia, with well over a few hundred thousand members.

Eric has taken the Asian fitness industry almost single-handedly from hotel fitness centres to mainstream AAA locations that have become the landmark of every major city throughout Asia.