Budget gyms and boutiques boost European fitness market
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Wakefield Council
£28,672 - £31,346 Grade 8
Wakefield, UK
Everyone Active
South Oxhey Leisure Centre, Watford
Leisure Focus
Up to £45,000 depending on experience
Braywick Leisure Centre, Maidenhead, UK
Watford Football Club Community Education Trust
£24,500 (pro-rata)
Vicarage Road Stadium, Watford
Essex Boot Camp
Loughton / Epping / Chigwell area

Budget gyms and boutiques boost European fitness market

Job opportunities
£28,000 - £33,000 (depending on experience)
location: Coventry, UK
Kirklees Active Leisure
location: Huddersfield, UK
Y Club
location: Manchester, UK
more jobs

Low-cost gyms and boutique operations helped the European fitness Market grow in 2016 as Membership numbers and revenues increased, EuropeActive research has revealed.

Health or fitness memberships increased by 4.4 percent to 56.4m last year, with market value growing 3.1 per cent to €26.3bn (£22.5bn, US$28.1bn).

With 10.1m members, Germany strengthened its position as the country with the highest membership, surpassing the 10m mark for the first time last year. The UK (9.3m), France (5.5m), Italy (5.3m) and Spain (5.1m) completed the top five markets in Europe in terms of membership, according to the European Health and Fitness Market Report 2017.

The McFIT Group (1.5m members), Basic-Fit (1.21m) and Pure Gym (0.82m) were leading operators in terms of membership. Clever Fit (0.55m) and Health and Fitness Nordic (0.54m) completed the top five.

The top 30 European fitness club operators account for 12.7m members, representing 22.5 per cent of all memberships.

The report said the increased memberships were due to the low-cost market as well as an increasing number of specialised boutique clubs.

The research, published by EuropeActive in cooperation with Deloitte, was being presented at the 4th European Health and Fitness Forum ahead of FIBO, the world’s largest fitness trade show, which takes place in Cologne, Germany from tomorrow (Thursday 6 - Sunday 9 April).

With €26.3bn (£22.5bn, US$28.1bn) in revenues in 2016, Europe ranks as the world’s largest health and fitness market, ahead of the US, which recorded €23.3bn (£19.9bn, US$24.9bn) in 2015.

Market value increased 3.1 per cent compared to 2015, with Switzerland (+5.8 per cent), Germany (+4.6 per cent), Finland (+4 per cent), Sweden (+3.9 per cent) and Turkey (+3.4 per cent) showing the highest revenue growth.

Virgin Active (€499m, £426.7m, US$532.4m), David Lloyd Leisure (€442m, £378m, US$471m) and Migros Group (€366m, £313m, US$390.5m) led the European revenue ranking. Health and Fitness Nordic (€337m, £288.2m, US$359.5m) and McFit Group (€327m,

£279.6m, US$348.9m) completed the top five.

The top 10 operators increased revenues by 12.2 per cent to €3bn (£2.6bn, US$3.2bn) last year.

Merger and acquisition activity remained high in 2016 with 17 transactions in the operator market.

In terms of market penetration, Sweden ranked highest with 21.1 per cent of the population holding a health or fitness club membership. Other countries with high fitness club penetration included Norway (19.2 per cent), the Netherlands (16.7 per cent), Denmark (15.8 per cent) and the UK (14.1 per cent).

Herman Rutgers, EuropeActive board member and co-author of the report, said: “2016 was another year of strong growth in terms of membership and market value, and the operators in our survey indicated good growth expectations for 2017 and beyond. This shows that the products and services of our sector remain highly attractive to consumers across Europe and makes us confident to reach the industry goal of 80m members by 2025.”

Sign up for FREE ezines & magazines
Low-cost gyms and boutique operations helped the European fitness market grow in 2016 as membership numbers and revenues increased, EuropeActive research has revealed.

More News

1 - 15 of 43,325
20 Jun 2021
Laurence des Cars is to become the first female president of the Louvre, following her appointment by French president Emmanuel Macron. Art historian des Cars ... More
19 Jun 2021
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would house facilities serving the spaceflight, sports science and healthcare communities. ... More
18 Jun 2021
People with depression should be prescribed exercise and then monitored for the first 12 weeks of their regime – similar to the way physical therapy ... More
17 Jun 2021
Kew Gardens has established a "living laboratory" at its wild botanic garden at Wakehurst, UK. The move is part of a research project to explore ... More
17 Jun 2021
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with certain genetic profiles. Over recent years, a number of high-profile ... More
16 Jun 2021
Discount rail and bus travel and £10m in vouchers to key attractions – funded by the National Lottery – are among the measures announced in ... More
Spa Life UK
Spa Life UK
16 Jun 2021
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing the move today (15 June), chief secretary to the Treasury, ... More
15 Jun 2021
Operating a further four weeks at reduced capacity will place serious pressure on English fitness facilities – if the government doesn't urgently provide additional financial ... More
15 Jun 2021
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. A scheme launched this month (June 2021) will see the ... More
15 Jun 2021
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry body from the National Confectioners Association (NCA) – the trade ... More
15 Jun 2021
Buro Happold, has acquired acoustics and audio-visual consultancy Vanguardia Limited and its subsidiary Crowd Dynamics International. The move will strengthen Buro Happold’s depth of expertise ... More
15 Jun 2021
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which recently entered the Benelux market by signing a 20-site franchise ... More
JP Lennard
JP Lennard
15 Jun 2021
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the UK for the first time. Set to open in London's ... More
11 Jun 2021
The government needs to urgently set out its plans to support physical activity and fitness businesses, if it intends to delay Step 4 of its ... More
11 Jun 2021
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following a deal struck with Stripe Capital. The club management software ... More
1 - 15 of 43,325