EuropeActive report: digital skills 'crucial' in upskilling fitness workforce of the future
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
The Bournemouth Pier / Rock Reef Ltd
Competitive DOE
star job
Highgate School
Highgate, North London
Wiltshire Council
£13.18 0 £14.26 per hour + 10% market supplement
Melksham, UK
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
star job
Outspoken Training
£12 per hour + holiday pay

EuropeActive report: digital skills 'crucial' in upskilling fitness workforce of the future

Job opportunities
Coach Gyms
Self Employed
location: Leeds, Yorkshire, United Kingdom
more jobs

EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.

Titled Innovation and digitalisation in Europe, the paper offers an outline of the current EU strategy on digitalisation and how it might impact the fitness and wellness sector.

It also looks at future trends and what links can be made between innovations in the fitness sector and EU policy.

Among the future trends identified in the report is the importance of digital skills in developing "tomorrow's fitness workforce".

"With more fitness facilities relying on digital platforms in the future, investments in the fitness workforce’s digital upskilling will be crucial," the report reads.

Another key trend is the increased use of artificial intelligence (AI) in everyday operations – and how the use of AI will be governed in the future.

"AI has been introduced in the fitness industry with simple customer-related tasks – for instance, with answering services, class registration, chatbots for customer support or statistical calculations," the report states.

"There is no doubt that more fitness operators will look for further AI applications in their businesses, to process a wealth of data in order to target specific segments of clients, or propose personalised offers.

"This will have to be monitored, in relation with the future EU regulation regarding AI."

A third key digital trend identified in the report is the utilisation of user data and management of apps.

"Staff and client management apps have become popular in the fitness industry," the report reads.

"Now fitness operators seek more and more solutions like an ‘omnichannel’ or a ‘one-app’ approach (“All data in one place”). This links with future EU policy developments, in terms of customer data and ePrivacy."

• To access and read the entire Innovation and digitalisation in Europe report,

click here to download it from the EuropeActive website.

Sign up for FREE ezines & magazines
EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.

More News

1 - 15 of 43,655
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
Les Mills
Les Mills
10 May 2022
Sport England and UK Active have signed a five-year partnership agreement which will see the two organisations tackle inequalities within the sport and physical activity ... More
10 May 2022
Planet Fitness is offering high-school students free access to any of its 2,200 locations in the US and Canada from 16 May to 31 August. ... More
10 May 2022
A visitor attraction celebrating the history of the Scottish parish of Gretna Green – and its heritage as a destination for 'runaway marriages – has ... More
09 May 2022
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness attitudes of 'energy sobriety' to reduce CO2 emissions? These are ... More
06 May 2022
Being physically active can counter the damage of diabetes by enabling the activation of a natural system that grows new blood vessels. Diabetes not only ... More
06 May 2022
Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing, bringing the total investments made in the fit tech brand ... More
Fitness On Demand
Fitness On Demand
05 May 2022
Members of the United States Congress and Washington DC staff are competing against each other in this year’s Congressional Physical Activity Challenge. The annual event ... More
04 May 2022
1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators ... More
03 May 2022
Basic-Fit opened a record number of 72 clubs in the first quarter of 2022. Fifty-five in France, eight in the Netherlands, two in Belgium and ... More
1 - 15 of 43,655
Les Mills International
Les Mills International