Everton Football Club has launched a new advertising campaign, the first phase of a five year marketing plan designed to revitalise the Everton FC brand.

Eight-year-old Tom Owen, one of the club's youngest season ticket holders, is appearing on posters around Merseyside sporting blue and white face paint. The aim of this first campaign is to represent ordinary fans rather than promoting celebrity players and encourage young supporters while rekindling the enthusiasm of existing fans.

'An ad campaign can't replace success on the field, but it can certainly have part to play and make the most of the club's potential,' said Everton head of marketing, Andy Oldknow.