‘Winning in Style: The Ladies' Game Since 1976’ is a stunning new exhibition on the world of women's golf, unveiled recently at the British Golf Museum, St Andrews.

The Rolex-sponsored exhibition focuses on the growth of ladies' golf since 1976, the first year of the Women's British Open, looking at both the professional and amateur game.

Against a colourful backdrop of emotive images, items associated with the careers of top amateur and professional players are featured. Among those represented are Carol Semple Thompson, winner of more matches than any other player in the history of the Curtis Cup; also Sherri Steinhauer, who recorded back-to-back victories in the Women's British Open in 1998 and 1999. More unusual features include a presidential letter from Jimmy Carter welcoming the 1978 Curtis Cup teams.

In a stylish new trophy display, visitors can learn about the origins of the great amateur and professional tournaments, such as the Ladies' British Open Amateur Championship, the Curtis Cup, the Vagliano Trophy and the Ricoh Women's British Open.

A line up of impressive trophies will also be on view. Specially commissioned for 2007 is the new Ricoh Women's British Open trophy, which will grace the display after the event.

Jean-Noël Bioul, head of sponsorship for Rolex said: '’Rolex has made a significant commitment to ladies' golf, including, most recently, the sponsorship of The Rolex Rankings, the first ever world ranking system in ladies' golf. Rolex is proud to sponsor the British Golf Museum and specifically the new special exhibition on ladies' golf. The British Golf Museum shares with Rolex the values of tradition, quality and precision.’'

Peter Lewis, director of the British Golf Museum, said: “We are very excited by Winning in Style. It reflects the women's game over the past 30 years and we are most grateful to all the players, past and present, who have contributed to what we hope is an evocative visitor experience.

“We are also very grateful for all the help we have received from the Ladies' Golf Union and to Rolex for their generous support in bringing this exhibition to life.”

The exhibition is unveiled in advance of the Ricoh Women's British Open, being played in St Andrews from 2nd - 5th August and will run until 2009.