Proctor & Gamble (P&G) Professional has launched Febreze Professional, designed for use in a variety of hospitality venues from restaurants to exhibition centres.

The product comes in three variants, all available in 400ml sizes and is said to eliminate bad odours rather than 'covering' them up.

Toilet Odour is intended for use specifically in toilets to help freshen up bathroom areas, while Cotton Fresh is designed to eliminate generally bad smells.

Finally, Tough Odour is for use in areas where harsher and tougher scents linger, such as mould, mildew and smoke.

Research carried out on behalf of P&G has concluded that 95 per cent of consumers that visit a place with an unpleasant smell are unlikely to return to that establishment.