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Matrix UK appoints new marketing director

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Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma Bonnett, who is leaving the company after four years at the business.

Taylor started his career at Star Trac in 2002, where he held various roles in sales and marketing. In 2012, he was promoted to European marketing manager, helping transform the company while also building the brand.

Taylor has also worked for Performance Health Systems as marketing director for UK and EMEA regions working on the Power Plate brand.

Matthew Pengelly, Matrix Fitness UK managing director, said: “The Matrix Fitness brand has seen significant growth across the UK in the past 10 years and we’d like to thank Gemma Bonnett for her contribution and commitment throughout her four years of service.

“Julian is a sales and marketing leader with the experience and emulation required to drive Matrix to the next level. We welcome him to the Matrix team.”

Taylor, who started his new role last week, added: “I am delighted to be joining an organisation that has great history, passion and product within the global fitness industry. I’m excited about what the future holds for the business and look forward to working closely with the team as we continue to build the Matrix brand and overall offering.”

Bonnett will leave the company in August to become global director of marketing at MyZone.

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Company Details
Matrix Fitness UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Trent House
234 Victoria Road
Stoke on Trent
01782 644900
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Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma Bonnett, who is leaving the company after four years at the business.