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David Lloyd closes its standalone Blaze studio

David Lloyd has closed its only standalone Blaze studio in Birmingham, UK
Pre-pandemic, the company had been planning to roll out Blaze studios as a separate standalone brand
Customers have been offered the option to use club-in-club Blaze studios at nearby David Lloyd locations
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Mount Batten Group
c£65,000pa + pension + benefits
location: mount batten centre, plymouth, United Kingdom
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David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.

It's likely the move marks the end – at least for now – of plans to roll out Blaze as a standalone brand, as announced in November 2019.

The company will continue to offer Blaze within David Lloyd clubs.

The closure is seen as a rationalisation as the brand consolidates its operations to build profitability following pandemic disruption.

HCM spoke to David Lloyd CEO, Russell Barnes, in 2021 and you can read this profile here.

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David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.
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