Studio manager highjacks government NHS posters to promote exercise – creates viral sensation
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Coach Gyms
Self Employed
Leeds, UK
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
energie fitness
Competitive
Chelmsley Wood
truGym
Competitive
Nationwide, United Kingdom
star job
Harrogate Borough Council
Grade ACE: £69,871 - £74,307 per annum
Harrogate, UK

Studio manager highjacks government NHS posters to promote exercise – creates viral sensation

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
I decided to do my bit and to come up with some alternative messaging which would highlight the merits of physical activity

A set of posters created by a Fitness studio manager, mimicking the government's COVID-19 NHS messaging, have gone viral on LinkedIn.

The posters, carrying the message of "exercise – Protect the NHS" were created by Daniel Ward, a qualified PT who works as a studio manager at an F45 franchise in Milton Keynes.

Ward had been using the lockdown to hone his Photoshop skills and, once it became clear to him that the government's attitude towards the gym sector had "left something to be desired", he decided to put his newly-acquired skills to use.

"I first realised that we might have a problem when the government published its very first list of sectors, alongside a schedule of when they might return – and fitness and gyms weren't even on it," Ward told HCM in an exclusive interview.

"While gyms were added to subsequent tables, I was further frustrated by the 'pubs before gyms' debacle around the 4 July reopenings.

"It was disappointing to witness pubs and restaurants being given the green light before fitness – especially as research from the US-based CDC shows that people suffering from obesity, heart conditions and diabetes are at a higher risk from COVID-19, all are conditions which exercise can reduce.

"So I decided to do my bit and to come up with some alternative messaging which would highlight the merits of physical activity."

Ward began searching the NHS website and official government sites for figures and facts around the benefits of exercise.

After choosing some headline numbers, he created the posters to look like the ones used at the government's daily briefings.

"I agree with the government that the NHS needs protecting," Ward says. "And exercise can help do that by keeping people fit and healthy. During my 16-year career in fitness I've seen it with my own eyes.

"And it's not just physical health that the sector can help with either. I know plenty of people who use exercise to improve their mental health – and there are studies that back up that.

"One of the numbers I found was that physical activity and exercise can cut NHS spending on mental health by 30 per cent. When you consider that mental health spending by the NHS in England alone accounted for £12.2bn in 2018-19, it's not a small amount."

Ward adds that it is clear that the industry agrees with the sentiment in his posters.

"It only took a few days for my posters to receive 6,000+ views, more than a hundred shares and countless likes," he says – and adds that he would be happy for any gym or operator to use his artwork.

"I'd be 100 per cent happy for any gym or club to use the posters.

"I think now, during the pandemic, people are psychologically ready to commit to healthier lifestyles – and that includes physical activity. So it could be a way to highlight some of the advantages of keeping fit."

CLICK HERE TO OPEN AND SAVE THE IMAGES FOR USE ON SOCIAL MEDIA

The posters are as follows:

EXERCISE > UP TO A 50% LOWER RISK OF TYPE 2 DIABETES > PROTECT THE NHS

EXERCISE > UP TO A 35% LOWER RISK OF CORONARY HEART DISEASE AND STROKE > PROTECT THE NHS

EXERCISE > A 30% LOWER RISK OF EARLY DEATH > PROTECT THE NHS

EXERCISE > UP TO A 50% LOWER RISK OF COLON CANCER > PROTECT THE NHS

EXERCISE > UP TO A 83% LOWER RISK OF OSTEOARTHRITIS > PROTECT THE NHS

EXERCISE > UP TO A 30% LOWER RISK OF DEPRESSION > PROTECT THE NHS

Sign up for FREE ezines & magazines
A set of posters created by a fitness studio manager, mimicking the government's COVID- 19 NHS messaging, have gone viral on LinkedIn.
PTS,HAF,FIT,IND,SAM,PHR
2020/182548_660700.jpg

More News

1 - 15 of 42,864
11 Aug 2020
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five months after being forced to close as part of the ... More
11 Aug 2020
English Premiership rugby club Wasps has installed a heat camera at its Broadstreet training facility near Coventry, as part of efforts to help safeguard players, ... More
11 Aug 2020
Older men who have played football regularly throughout their lives have cells up to 11 years younger than their physically inactive peers. The figure comes ... More
10 Aug 2020
Today (10 August) is the last day for companies to enter the follow-up survey to Leisure-net's Supplier and Operators Confidence Survey, which was first conducted ... More
09 Aug 2020
A significant proportion of leisure facilities in England have not reopened since lockdown measures were eased, according to data from industry body, Community Leisure UK ... More
07 Aug 2020
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part of some localised lockdowns. Indoor gyms, fitness studios, sports courts ... More
ukactive
ukactive
07 Aug 2020
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym Group (TGG) in his South Ruislip constituency in West London. ... More
06 Aug 2020
Planet Fitness' share price on the New York Stock Exchange has remained steady at between US$49 and US$52 as the markets react well to the ... More
04 Aug 2020
Two of the largest health club operators in the US have announced that members and guests will be required to wear face masks when entering ... More
04 Aug 2020
If you're a personal trainer working in the UK, you can now get online PT session bookings from consumers via the Gympass platform via a ... More
03 Aug 2020
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs and other leisure venues may have to close in England ... More
03 Aug 2020
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost their immune systems. Indeed, some ... More
STA
STA
03 Aug 2020
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK ... More
03 Aug 2020
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after recording high membership growth in the months following lockdown. Reporting ... More
03 Aug 2020
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. HCM understands administrators will be appointed this afternoon. Fitness First ... More
EMD UK
EMD UK
1 - 15 of 42,864
Technogym
Technogym