FitnessGenes has launched a crowdfunder campaign via Europe Republic, with the aim of raising investment to further its preventative health mission.

Established for 12 years, the company offers DNA testing via a saliva sample which is analysed in order to make personalised recommendations about the most effective exercise, nutrition and lifestyle strategies. Users get a scientifically-backed protocol, matched to their biology, to help them reach their goals and removes all the guesswork.

A home DNA analysis kit costs £249 and gives personalised insights, access to genetic workout plans and monthly report releases,

To date the company has worked with more than 58,000 clients across more than 100 countries and is now looking for investment to further integrate AI in order to deliver deeper personalisation and accelerate growth in new territories.

People will be able to invest as little as £40.

FitnessGenes will be among the exhibitors at the upcoming HCM Summit, which takes place at London’s Queen Elizabeth II Centre on 23rd October. You can book tickets now.