One thing that can be said of most Australians is that they really know how to live their leisure time to the full.

Whether it's enjoying a holiday by the beach, visiting some of the best amusement parks in the world, or celebrating at one of the many festivals and events held annually across the country, there's always something for Australians to get involved with. With so much choice available in the Amusement, Leisure and Recreation industry it's important to get your message across with marketing campaigns that stand out above the noise and get noticed.

Here is a check list of things that you can do to make sure you get the best results when integrating both online and print media for your marketing campaigns. 1. Put the website address on your offline materials - Sure that sounds easy but make sure that you put your URL with caps of each beginning letter. Here is a comparison www.onlinemarketingsydney.com.au versus www.OnlineMarketingSydney.com.au

2. Give them a reason to go online - "Free article when you visit www.OnlineMarketingSydney.com.au" give them a free listing on your directory. Some sort of little enticement is going to lengthen your campaign just that little bit further and engage them with your website. 3. Put a screenshot of your website - Show them what they are likely to see when they get to your website. Put an enticing screenshot that builds interest in the users mind e.g. a big "FREE", a few photos or an interesting diagram. Usually they will see something and this will tip them over the edge to take action and go online to your website. A little teaser preview of what they can expect online might just be what entices them.

4. Keep the creative consistent - Make sure that when your user enters your online site it is still relevant to what they read offline e.g. keep the same headline image at the top as the one in your TV ad, perhaps use similar fonts and iconography or even just put your TV ad on your website. A little bit of consistency here with a good simple call to action will extend your relationship with this visitor a little further to take some more action. 5. Buy multiple domain names to capture miss-spellers - Most people including myself can't spell. So it's a good idea to buy multiple domain names that are centered around or close to the spelling of your main domain name, for example: if your visitor accidently types in www.blogge.com they won't automatically get to the site that they wanted to go to, which was blogger.com. In my mind this is a bit of a debacle and a blunder. A website which does this well is RSVP.com.au they own every domain name near and in their space to minimize errors and maximize traffic to their site.

About the Author Fred Schebesta is director of Freestyle Media which specialises in driving traffic to websites and converts online customers into purchasers of products and services. Services include Online Marketing Strategy, Website development, Email Marketing, Banner advertising, Search Engine Marketing and Media buying and planning.

Fred Schebesta's Blog www.OnlineMarketingSydney.com.au Check out Fred's latest ebook book at http://www.freestylemedia.com.au/eBook/

www.FreestyleMedia.com.au [email protected]

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