Canadian themed attractions design firm, Forrec, has been retained by Herschend’s Family Entertainment Corporation – which manages three US theme parks, Dollywood, Silver Dollar City and Celebration City – in order to develop detailed, long-term masterplans to boost each parks’ individual performance.

Over the past year, Forrec consultants have been developing a masterplan for Dollywood in association with the park’s in-house creative development team and park management.

Now that the study is complete, Silver Dollar City and Celebration City, which are located in Branson, Missouri, will be subject to a similar intensive analysis and ‘re-visioning’.