The Get Oxfordshire Active (GO Active) project has been launched as part of an effort to increase participation in physical activity in the county.

The three-year project aims to get adults aged over 16 to do moderate exercise for 30 minutes at least three times a week.

The first events organised as part of the GO Active campaign include the Million Calorie Burn Challenge. The initiative will see all three of Oxford City Council's Aspires Fitness Suites offer dedicated equipment for customers to take part in the challenge.

The GO Active project has received a total of £1.4m in funding, including a £635,490 grant from Sport England's South East Regional Sports Board – its largest ever single award.

The project is led by the Oxfordshire Sports Partnership and brings together a number of health and leisure providers, including Oxfordshire's five district councils and the Oxfordshire Primary Care Trust, which is contributing £255,000 to the initiative.