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New family fitness operator, GetSetGo!, has backing from Edition Capital to roll out the brand

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We identified a noticeable shortage of good facilities leading to a highly-fragmented children’s activity sector
Credit: Get!Set!Go!

A new family fitness focused operator is preparing to open its first site in Putney, London, once social distancing eases.

GetSetGo! – the brainchild of entrepreneurs Alina Cooper and Claire Harrison – will offer families environments in which they can "enjoy active family time and relax", with fitness, swimming lessons and family activities.

The founders have an ambitious roll-out programme for GetSetGo!, after securing a "seven-figure" investment – including a contribution from leisure and entertainment specialist, Edition Capital.

Facilities will include teaching pools, exercise spaces, a café/restaurant and interactive play spaces for children to explore.

The Putney location will have a large teaching pool and two multifunctional studio spaces.

At the heart of the offer will be a full programme of swimming lessons for all ages, complemented by a comprehensive range of activity classes – from suspension training, HIIT workouts, martial arts and dance academies, to baby and toddler groups. In addition, the club will serve a range of healthy meals and beverages and offer a dedicated co-working space.

The initial plan was to launch during 2020, but due to the likelihood of physical distancing still being necessary when works complete in the Autumn, the official public opening is now planned for January 2021.

Harrison says the Putney site will be followed by a further seven locations across London in the next five years – with sites in Golders Green, Chelsea and Marylebone already in the pipeline.

Plans are also in place to expand the brand "across the UK and beyond".

“As seasoned industry professionals, but also working parents, Alina and I identified a noticeable shortage of good facilities, leading to a highly-fragmented children’s activity sector," said Harrison.

"We wanted to address this problem by creating an environment for busy families who want to be able to enjoy different age group-tailored activities simultaneously.

“Through feasibility studies and market research, we've developed a family activity club model that will not only address a growing need, but we believe will also deliver commercial success and, therefore, long-term business sustainability and growth.”

The GetSetGo! clubs will be open seven days a week, offering a full daily activity schedule, with additional provision for holiday clubs, bookable parties and social events.

The majority of the classes will be available on a pay-as-you-go basis or bookable in session blocks. There will also be an unlimited membership option for adult classes.

The junior swim, dance and martial arts academies will run on a monthly subscription basis, providing flexibility to enable parents to tailor the offering to suit their needs and budget.

Harrison, who will be CEO of GetSetGo!, has worked in the industry for more than 20 years – 18 of them at management and board level, and previously built up Swimming Rocks into a successful, multi-site, London-based swim school.

Co-founder Cooper, who will hold the title of commercial director, has 15 years' of experience at management and board level in the leisure sector.

“The studio schedule at GetSetGo! will enable busy parents to plan all of their children’s activities while they work out themselves, grab an hour in the co-working space or enjoy a well-deserved glass of wine or coffee in the café," Cooper said.

"Classes will comprise a mix of in-house designed programmes and popular, branded workouts from third parties."

“In addition to activity sessions which run concurrently for parents and children, the intelligent programming will also offer a full complement of early morning and evening classes for adults.”

Find out more here.

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A new family fitness focused operator is preparing to open its first site in Putney, London.