Management software supplier Gladstone has secured a certified partnership with equipment giant Technogym UK.

The partnership will aim to provide health clubs and fitness facilities with a more complete solution for raising customer service standards, increasing member retention and improved profitability.

The first product to benefit from the partnership will be an integrated solution allowing transfer of key data between Gladstone's flagship Plus2 membership solution and Technogym's Wellness System and Contact Manager solution.

Said Ziai, chairman and CEO of Gladstone, said: "We are reinforcing our strategic relationship with Technogym.

"The feedback from our clients has already been very positive and encouraging. Integrating our technology solutions opens up additional possibilities for managers of health and fitness facilities to materially offer support to their members, create a competitive advantage through better services and ultimately assist them in improving their operating margins."

Tony Majakas, managing director at Technogym, added: "The certified partnership between Technogym and Gladstone adds an exciting dimension to the market offering.

"Gym owners and managers now have the capability to review more detailed user attendance to ensure that they can offer consistently higher levels of customer service, increase retention rates and also be able to highlight those members at risk of attrition."