Gold and Blue, an independent club in Genoa, Italy, opened at the end of September 2009 with a complete Life Fitness kit-out.

Owned by Roberto Semino, the 5,381sq ft (500sq m), Life Fitness-equipped club is laid out around the concept of the Life Fitness Journey. The five different zones on the gym floor - Cardio Training Space, Ready Space, Tone Space, Hammer Space and Bench Space - are designed to be accessible to all levels of fitness, suitable for beginners but encouraging progression.

Although the club's central location in the commercial district of Genoa means it appeals mainly to office workers, it has also introduced martial arts courses for children and activities to attract older people living in the area. The fitness offering is complemented by wellness facilities - sauna and rehabilitation/massage area, staffed by on-site sports massage and occupational therapists - that are open to both members and non-members.

"The Life Fitness Journey is a concept based on variety, motivation and progression, and as such it resonates closely with our values. Our Journey layout allows for interaction between members, as well as members of staff, which will be the key to the success of Gold and Blue," said Semino.