WhiteWater has announced the appointment of Franceen Gonzales as vice president of WaterPark business development.

In her new role she will be responsible for directing sales and business development throughout the Latin American region and in areas of the USA. Gonzales will also act as an ambassador for WhiteWater’s global markets.

“Franceen’s impressive background and experience in the waterpark and amusement park industry will be a huge asset in providing innovative solutions to attractions for our customers,” said Andrew Mowatt, executive vice president of business development.

Gonzales brings 25 years of waterpark experience to WhiteWater, most recently as vice president of risk management and waterparks, for great wolf resorts where she held responsibility for safety and risk management as well as waterpark operations and maintenance for the company’s 12 waterparks in North America.

Gonzales is also a former board chair and board member of WWA (World Waterpark Association) and serves on the IAAPA (International Association of Amusement Parks and Attractions) board of directors.